Water and Wastewater

Potable, industrial, landscaping, and agricultural water use must be reduced by 2% each year under Executive Order 13514. This section includes water efficiency resources to achieve these reductions.

From SmartPlanet: Why doesn’t water get more attention? According to Jeff Fulgham, it’s because it’s available on demand virtually everywhere — from taps to toilets to showers and sinks.

But as the newly-appointed chief sustainability officer of GE Power and Water — as well as the division’s Ecomagination leader — Fulgham knows better. The reality is that the world is quickly running out of water — and if we don’t do anything about it, what was once ubiquitous will become scarce in some of the world’s most populous areas.

I spoke to Fulgham from his office in Trevose, Penn. about why water needs more marketing, a new business model and a policy push to make conservation attractive.

Read more about Jeff Fulgham's thoughts on water conservation here.